Houzz logo full#

The Houzz brand rules allow for a scaling of the logo into smaller sizes so long as the mark and the logotype maintain their original ratio in size to one another. The rules for use are intended to ensure that the Houzz logotype and mark are recognizable and legible and that they do not resemble competing design elements. Houzz has established the goal of preserving the integrity of the logo because it is a representation of the company’s identity. Strict rules continue for using the Houzz logo The house is displayed in green color and the shape strongly resembles the letter h in lowercase. The image of a house was added in its place. The only real change that was made to the image was the removal of the symbol that was formerly placed on the left-hand side of the logo. It remains the current logo in use today, replacing the original. Introduction of the second and current Houzz logoĪccording to the official Houzz website, the new logo for the company was introduced in March of 2018.

The rationale for use of this specific font is because it is clear and easy to read. There are wide spaces left in between each of the letters. The wordmark for the Houzz logo features a minimalistic sens serif typeface. Only Pantone cool gray 1C and Pantone cool gray 9C are considered to be acceptable for alternate colors. They are Pantone 368C or Pantone 328U for the green, and black with a white background. The brand guide is very specific about the two primary colors of the logo. Several variations of the color palette have been approved including the use of a monochrome scheme featuring white, black, and gray, the use of black, green, and white, and the use of black and white alternatives. New elements may be added from the right side of the emblem. These versions have been approved by the brand guide, however, the 3D effect must occur as a result of the use of color to achieve a grading effect. Some are created in a 2D styling with others in a 3D styling. The Houzz logo has also been used in a few alternative versions. However, the image may be used without the wordmark. The wordmark cannot be used unless the element is accompanied by the symbol. The brand guide has set a few other rules and requirements to use the Houzz brand. This is a guide and rule that was established by the brand guide. The symbol and the wordmark are locked into horizontal positions. The original version of the logo was in use from 2009 through 2018. Two parallel slabs in light green are held up by a center shelf in the shape of a square with one triangle in black at the shaded side and white on the part that receives light. The designers placed a unique image resembling a bookshelf with a center shelf with no top or bottom to the left. The name Houzz was printed in a rounded font type in black color with all lowercase letters. The name of the company in the center as the wordmark. The first version of the logo was set against a white background. The first Houzz logoġ000 Logos provides views of the two logos used to represent Houzz since its inception in 2009. Houzz went international by 2014 with offices located in Australia, Germany, the United Kingdom, other countries in Europe, and Asia.

Houzz logo full#

By the fall of 2010, the company was in full swing. They consult with professionals in the construction and design business to expand categories on the website to provide greater insight into meeting client needs about home improvement, decorating, or building projects. The Houzz website officially launched in 2009 with its headquarters in Palo Alto, California.

The online site also deals with landscape design and all things about home improvement projects. This inspired them to establish a website that would help with architecture, interior design, and decorating dilemmas. When they found it nearly impossible to get their vision for the new home across to architects and planners, they realized a gap in the industry that needed to be filled. The pair worked together to remodel a home project. The founders are Adi Tatarko and Alon Cohen. Wikipedia provides us with an overview of Houzz and its history.